From FMIA:
On the German Mega-Game
It’s an excellent question: Does the NFL regret putting one of the games of the year, 7-2 Kansas City against 7-2 Miami, in the Sunday morning 9:30 Eastern Time window on NFL Network instead of in prime time, when it could have been a ratings monster?
Well, no one inside the NFL offices would ever admit it. Of course, there has to be some regret. But I’m going to tell you how it happened, and why it’s pretty logical that the game ended up in Germany.
Five major reasons:
1. Every team now is mandated to play a “home game” at an international site at least once every eight years. Kansas City wanted its game to be in Germany, where it has global marketing rights, in one of the years when it was scheduled to have nine home games. In 2022 and 2024, AFC teams were and are slated for eight home games. The 2023 season, with nine home games for AFC teams, was the obvious choice.
2. The NFL doesn’t like to schedule division teams as international foes unless those teams agree to make the trip. No way Denver, Vegas or the Chargers would volunteer for trips of 10 hours or more to Frankfurt this year. That left six Kansas City home games: Buffalo, Chicago, Cincinnati, Detroit, Miami, Philadelphia. Heck of a home slate.
3. Kansas City did not want to lose the Chicago home game. The Bears were scheduled to be in Kansas City only once between 2016 and 2030, and that was this year. In the Midwest, the 103-year-old Bears have fans everywhere, and KC felt it would have been a disservice to those fans to go 15 seasons without a visit by the Bears. That left five Kansas City home games.
4. Keep in mind the NFL has to have its schedule in place by early May, and the defending Super Bowl champs are going to max out with six prime-time appearances plus multiple doubleheader appearances on Fox and CBS. Let’s go back to early May and look at the KC schedule. The Philadelphia Super Bowl rematch was a lock to go to prime time—and it became the Nov. 20 Monday-nighter on ESPN/ABC. Buffalo, Cincinnati and Miami, probably in that order, seemed like good national-TV games. (I say in that order, because back in April and May, the Bills and Bengals were clearly more desirable TV teams than Miami.) So, the NFL made KC-Buffalo and KC-Cincinnati the late-window doubleheader games in Weeks 14 and 17, respectively. That left two Kansas City home games for Germany: Miami or Detroit.
5. X factor, now. The league also had to find a Kickoff Game foe for Kansas City on Sept. 7. Yes, the league could have made this a division game. Raiders-Chiefs was very nearly put in that slot; I can tell you the league was seriously considering that game. But the NFL broadcast committee has often said internally: Teams play their way onto the national games. Detroit was 8-2 down the stretch last season. The Lions had zilch to play for in week 18 at Lambeau Field and the Packers had a playoff spot to play for—yet the Lions beat Green Bay and played valiantly that night. Inside the NFL, there was a fascination with the potential of the Lions. The league never has to put the most desirable matchup as the first game of the season, because the ratings are going to be solid anyway. So, they put the Lions in the opener, over Miami and the Raiders. Good call. Detroit 21, Kansas City 20.
That left Miami for Frankfurt. And once again, like the endangered cat stuck high in the tree, the NFL has fallen out of a Redwood and landed on its feet with a TV decision. Set your alarms next Sunday, America.