NBC said the game, which was streamed exclusively on Peacock, drew an average of about 23 million viewers Saturday night. It reached about 27.6 million viewers in total and peaked at more than 24.6 million in the second quarter. Saturday was also Peacock’s largest day in the service’s history. It set a record with 16.3 million concurrent devices streaming.
NBC has started broadcasting select games only on Peacock this season, though Saturday’s game in Kansas City was the first playoff game that was exclusively on a streaming service — which is probably a big part of why the game set a record. Fans located in Kansas City and Miami also had the game broadcasted on their local NBC networks for free.
I broke down and paid for Peacock for this game. Comcast customers get it for $2.99 a month and I figured it was worth three bucks to watch a Chiefs playoffs game. But, in so doing I helped to inflate these streaming numbers, thereby influencing the greedy dirtbags at the NFL to force fans to pay for more games by way of streaming. Sorry guys.